Your content marketing performance depends on the quality of content you create. The elements such as authenticity, creativity and freshness make it more attractive.

Search Engine Land contributor Ashley Segura has shared four elements that can take your content to next level.

Segura says, “The four elements below make up those key pieces and will help your content go far, maybe even hit that virality you’ve been hoping for. When it’s time for you to create a new piece of content, make sure to define each of the following.

1. A topic that addresses consumer pain points

Whether it’s an ironic tweet or a blog post addressing recent issues, the topic can make or break your content piece. If you don’t connect with your audience from the topic, even the most entertaining content won’t generate results other than a like or perhaps a share. Content topics need to address consumer pain points and provide solutions for its audience.

Wynn does a great job of providing solutions and entertaining their audience with their email newsletter content during COVID-19 times. Their newsletter offers customers a way to still have an experience with Wynn without stepping foot in their hotel chain”.

4 elements every content medium needs to have

Search Engine Land

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