Getting customer feedback is the best way to learn what they need and customize your content. By doing this, you can also improve your existing content.Content Marketing Institute is hosting a webinar ‘Transform Your Content with Customer Feedback’ on Wednesday July 22, 2020 at 2.00 pm EDT.The CMI team says, “82% of people trust the voice of the customer over brand or product messaging*. Discover how, by generating scalable customer testimonials and proof points, you can boost your content strategy and capture the attention and trust of your audience.In this webinar you’ll learn:Tips... [...]

Search Engine Land’s Barry Schwartz has published a new video ‘SEO for e-commerce sites’ with Director of SEO at Razorfish, Brian Ussery.says, “Brian has given a lot of his time to the SEO industry. He has been a “product expert” in the Google support forums for almost as long as Google has had support forums. Before that, he helped SEOs in other public SEO forums. He has also spoken at countless SEO conferences, including our SMX events, he has written many articles here, and is active on social media helping SEOs.In our conversation, we talked about two primary... [...]

Getting customer feedback is the best way to learn what they need and customize your content. By doing this, you can also improve your existing content.Search Engine Journal is hosting a webinar ‘How QA Testing for SEO Can Boost Your Traffic & Revenue’ on Wednesday, July 29, 2020 at 2.00 pm ET.The SEJ team says, “Join our next sponsored webinar as Mark Munroe, CEO at SEORadar, demonstrates how to easily integrate SEO testing into the QA process to prevent SEO problems from ever going live.In this presentation, you will learn:An SEO testing process that will help you avoid failed... [...]

Your content marketing success depends on how useful your readers find it. By addressing the needs and preferences of audience, you can continue to achieve content marketing success.Koozai contributor Sophie Roberts has shared three ways readability can enhance your content marketing efforts.Roberts says, “Websites attract a diverse audience.Your content has got to be able to speak to each visitor in a way that they can easily understand. As you might expect, this isn’t easy, but it is essential.First, you need to make sure that you don’t alienate anyone. This means that you should... [...]

Social Media SEO refers to how social media activities can improve your website’s organic traffic through search engines. Regular posting and the popularity of your social media content can be the driving force in enhancing your  SEO performance.SEMrush contributor Moss Clement has shared seven ways to improve your SEO performance using social media.Clement says, “Social media does not directly contribute to SEO ranking, but the links you share across social platforms increase brand exposure. They add up and influence search engine optimization in six directions:Extensive content... [...]

Searchmetrics contributor Tyson Stockton has published a new episode of Voices of Search podcast titled ‘Changes in Technical SEO’.This episode features Kathy Brown and Benjamin Shapiro.You will learn the following:Technical SEO is about all the functionality aspects of your site composed of different signals and technical factors that Google uses to determine quality and ranking score.Google utilizes JavaScript to figure out what’s going on technically with a site. View source is no longer as useful in this process as it doesn’t provide a complete picture.Google recently... [...]

Bill Ready, President, Commerce at Google has announced that Buy on Google is now open and commission-free. With the availability of this feature, retailers will now be able to sell on Google.Here are the key highlights:Zero commission fees when customers buy your products on GoogleRetailers can use their third-party providers, starting with PayPal and ShopifyThey can import inventory with just a few clicks.Ready says, “Over the past few months, we’ve made significant changes to help businesses reach more consumers and help people find the best products, prices and places to buy... [...]

By customizing your landing page themes depending on the needs of your visitors, you can improve your marketing performance.Copyhackers contributor Tyler J Koenig has published a useful article on writing landing pages for problem-aware visitors.Koenig says, “Imagine you’re a first-time homeowner with a raccoon problem.You are almost positive you’ve seen them in your garage. They freak you out and you want them gone…but you don’t really know the extent of the problem.You know next to nothing about raccoons. You don’t know if they bite or scratch or spit freaky raccoon acid.... [...]

Tim Stodz has published a new video ‘How to Monetize Your Personal Brand’ to help you find ways to earn with your business and brand.He says, “In this video, I give you 7 of the best strategies you can use to monetize your personal brand. I have used all these strategies myself. First, we talk about why having a website is so important. Your website is your home base. To truly monetize your brand, you will need a website. Next, we get into the strategies. The first strategy to monetize your personal brand is to sell advertising. This is a great place to get started, but in most... [...]

eMarketer has published an online quick on ‘State of Marketing Knowledge’. You can take this survey and get eMarketer’s complimentary report.The eMarketer team says, “Marketers have always been at the forefront of change. A few months ago, the focus was on trying to innovate and stay ahead in a new decade where every industry, region and customer experience is being disrupted. Technologies such as AI, along with increased customer expectations, presented both incredible opportunities and hefty challenges.And now marketers face even bigger changes that are forcing them... [...]