Website Personalization and How to Master It
Website personalization enables you to cater the needs of you visitors by using data collected from them about their interests, location, and demographics. It helps with customer retention and lead conversion.
HubSpot contributor Kayla Carmicheal has published a comprehensive article on mastering the website personalization process.
Carmicheal says, “You can use website personalization to give customers recommendations based on what they like, and offer premium content to repeat visitors. Ultimately, it tailors content based on your buyer personas to delight your audience.
Website personalization happens with data. Data that’s collected by the website is then used to add unique features to homepages, enhancing the browsing experience for the visitor. For example, you may be recommended products on an ecommerce website based on your past browsing history the next time you visit.
Customers want their website visit to be individualized because it makes them feel valued. Having the security of knowing that I can easily repeat an order on Amazon makes me feel as if they know what I want — it’s the joy of being a “regular,” just online”.
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