How to Deal with Keyword Research During Pandemic
Effective keyword research helps you to find and focus right keywords for better search engine marketing. The SEO has changed in the wake of COVID-19 pandemic. To keep your search engine performance steady during these tough times, you need to cope with the search engine algorithm changes.
Kozai’s Gary Hainsworth has published an article highlighting some useful tips on updating your keyword research during the Coronovirus.
Hainsworth says, “SEO is constantly evolving and what is right one month may not be right the next. We’ve known this for a while, but with the increased reliance on web services it’s more important than ever.
One of the biggest changes to the SEO world has been how keyword volumes have changed over the course of the coronavirus pandemic. As well as the general increase in internet usage, online purchases have seen huge growth (over 100% week-on-week in mid-April).
This is good news for online retailers, but it definitely doesn’t mean you can relax and let the shoppers come to you. Keywords across nearly all sectors have seen changes in volume – be it good or bad. Now is the perfect time to re-assess your keyword targets to maintain traffic and to make sure that you reach new users”.
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