Why Selling on Amazon Is Not a Sales Strategy [Video]
Entrepreneur magazine contributor Ju Rhyu has published a new video titled ‘Why Selling on Amazon Is Not a Sales Strategy’.
says, “During her time at Startup Story Live, Rhyu explains how she discovered her pimple-care patch while working for Samsung in South Korea. From that discovery, Rhyu rebranded that product as the Mighty Patch and brought it to the United States in 2018 by way of Amazon.
Her initial launch strategy was to test the market and messaging via Amazon, but an omni-channel strategy was always her intention. Once the market accepted the Mighty Patch, Rhyu immediately garnered the attention of retailers like Anthropology and CVS. Rhyu explained the importance of this omni-channel strategy — so many brands launch on Amazon and never diversify because of the volume and success they see on that platform. The challenge with a single-channel strategy is that it is vulnerable to external disruption, even for Amazon”.
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