Four Steps to Designing Content Remarketing Campaigns
By remarketing your products and services, you appear in front of people who have already expressed an interest in your website.
HubSpot contributor Larry Kim has shared four steps to help you design your content remarketing campaigns.
Kim says, “To further underscore the opportunity that remarketing has to offer, there are some really cool campaign types that you can dig into.
Online Activity
By far the most common remarketing tactic is creating an audience based on their behavior on your website. Your options here are virtually endless — with parameters such as by a number of page views (indicating a high level of interest) or by which pages viewed (indicating intent).
Here are some ideas for using this type of campaign:
Targeting by Buyer’s Journey Stage
Your blog posts are earlier in the buyer’s journey than other pages on your site. That means you’d match their intent with an ad that moves them further down their journey rather than one that sells. Targeting by topic or category-say you run a bakery”.
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