A strong marketing plan can help you to create a strategy for how you will communicate with your target audience and influence them to buy your products or services.

Business.com contributor Skye Schooley has shared 10 ways to adapt your marketing plan during the pandemic.

Schooley says, “We spoke with small business owners and marketing experts to help you determine the top 10 ways to modify your marketing strategy and reach your audience during the current economic upheaval.
1. Emphasize the true relevance of your product or service.

As consumer needs change, the relevance of your product or service may change as well. It is important to emphasize how your brand is still essential to your consumers and how it can be beneficial to their lives. This may mean shifting focus from one product to another or emphasizing unique ways that your current offering can fulfill your audience’s needs.

“As far as messaging goes, between the pandemic and the possible recession, leaders and brands have an opportunity to further connect with anxious consumers and focus on the true relevance of their products or services,” said Paige Arnof-Fenn, founder and CEO of Mavens & Moguls“.

10 Ways to Adapt Your Marketing Plan During the Pandemic

Business.com

Sharing is caring