Four Ways to Find Marketing Opportunities With Google Analytics
The Google Analytics platform enables you to assess the performance of your web properties. It can help you to make some very effective marketing decisions.
Busienss.com contributor Chris Christoff has shared four ways to help you discover new marketing opportunities with Google Analytics.
Christoff says, “There are countless ways you can use the information contained on your Google Analytics account to grow your business. To help you get more value from this data, we are going to show you several ways you can strengthen your brand by using information that’s readily available at your fingertips.
Before we begin, it’s worth noting that you’ll get the most value from this information if you have a website that’s getting a moderate amount of traffic, and low to fair sales. If you still haven’t landed your first sale, that’s okay. This information will help you plan for the future and make the most out of your first big campaign.
Tune your checkout page.
After a customer adds your products to their cart, they need to check out to complete the order. There’s usually a breakdown at this part of the sale’s funnel. We know this because, on average, businesses see a 69.57% cart abandonment rate“.
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