A well-defined marketing strategy can help you to grow your sales and strengthen the business. By adding the element of personalization to it, you can continue to win more and more customers. Business 2 Community contributor Germina Paola has shared two useful strategies to improve your marketing strategy. Paola says, “We live in the golden age of information and, although it’s as good as it sounds, there’s also a downside to it: we receive this information all at once and it can be confusing and daunting. Working with online marketing with different types of clients and businesses,... [...]

Perficient has published a new podcast episode ‘Why Enterprise SEO Is Different’ featuring Eric Enge and John Dietrich. Listen to this podcast to learn what is enterprise SEO and how it is different from the regular search engine optimization process.  The Perficient team says, “Large brands usually have a great offline presence. But does this get carried over online? Would these large brands need to do SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what... [...]

AWeber has announced the launch of a new email marketing podcast – ‘The FWD: Thinking Show’. This podcast will feature interviews from the top email marketing experts to share actionable tips for building a strong email marketing strategy.   The AWeber team says, “The FWD: Thinking Show is a podcast dedicated to sharing innovative email marketing strategies from the most successful, forward thinking marketing minds in the world (see what we did there?). Who is The FWD: Thinking Show for? Small business owners, entrepreneurs, content creators, side hustlers, coaches,... [...]

To create great content, you need a clear plan. Before starting your content creation journey, you need to prioritize your content topics according to the needs and interests of your audience. Seer Interactive‘s Celina Levin has shared an eight-step guide to help you plan your SEO content creation efforts. Levin says, “Have you done the research and found new content for your website? Well done, that’s half the battle. However, when you’re strapped for time and resources, how do you prioritize which content to create and post? If you don’t have projected revenue data, here are... [...]

OneTrust is hosting a webinar ‘A Marketers Guide: Trust, Consent, and Personalization in the Modern Privacy Era’ on Wednesday, August 12, 2020. The OneTrust team says, “A privacy-first, customer-centric strategy is integral to building trust with your audience. With so many privacy laws and regulations to navigate – plus other changes in the ecosystem – marketers need to re-evaluate how they engage with their audience. In this session, we’ll cover what to know about legislation like the GDPR and CCPA, where to add transparency to customer touchpoints, and how to build trust... [...]

With every Google search algorithm update, your website traffic sees some kind of change – be it positive or negative. According to ReadWrite’s Toms Panders, many publishers have seen a drop in their site traffic after Google’s latest core update released on May 4. Panders has shared five ways to regain your web traffic. He says, “Having armed with key data and metrics, I would like to share with you four major tips on how to recover from this traffic crack. 1. Get your blog featured in Google News According to SimilarWeb.com Google News currently has over 500M monthly... [...]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘Image Search & Stock Photography’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview At first glance many SEO beginners would think stock photography choices play a large part in SEO strategies. They generally don’t except for a few aspects such as contextual use. Yet developing trends from Google indicate stock photography will actually be evaluated for ranking quite soon. Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about recent SEO... [...]

By optimizing Google image search, you can give a boost to your website traffic. Search Engine Journal contributor Natalie Hoben has published a ‘Guide to Google’s Advanced Image Search’. Hoben says, “Searching for images on Google is a simple process. Many of us can quickly find a picture of something we are searching for by performing a basic Google image search. Google populates the results, sometimes with ads in the first row, with rows and rows of images and then links back to their respective websites. This is the standard image search functionality that most of... [...]

It is important to reach your audience at the right time with the kind of content content they like and need. By setting right content distribution channels, you can continue to achieve better content marketing results. Search Engine Journal contributor Steven van Vessum has shared nine steps to help get started with content distribution. Vessum says, “Content distribution is about understanding your target audience, building relationships, and creating a repeatable framework. Below we’ll go through nine steps to get started with content distribution. 1. Find Your Target Audience On which... [...]

An effective SEO strategy can help you to grow your business faster and make more sales. Copyblogger’s Jerod Morris has shared three useful strategies to help you improve your SEO performance. Morris says, “It’s time to think beyond traditional notions of “search engines” that group the terms “search” and “engine” together. When we used to discuss “search engine optimization,” we were mostly talking about searches typed into Google, perhaps Bing, or (going back further) Yahoo. But things have changed. The new search Gone are the days of only typed searches. People... [...]