Vertical Leap’s Marie Sinclair has published a new podcast episode ‘Top 5 search marketing trends for the rest of 2020’. She says, “Welcome to the Vertical Leap podcast! In this first episode we discuss the top five search marketing trends for the rest of 2020 that marketers should be aware of in order to increase your visibility online and get a competitive edge in your industry. Leading the conversation is Vertical Leap Managing Director, Chris Pitt, and Head of Services, Lee Wilson; two highly knowledgeable and experienced search marketing experts. They discuss a range... [...]

When it comes to choosing an efficient service for managing your data – Google Sheets fares well. It allows you to seamlessly store and process your data online. SEMrush contributor Sebastian Hovv has  shared a list of 14 Google Sheets formulas every SEO should know. Hovv says, “As SEOs, we don’t want to spend all our time cleaning up messy spreadsheets. We want our spreadsheets to be helpful resources that work for us – simplifying tasks and presenting vital data clearly. Today, I want to share a list of basic formulas I know will help you work faster and smarter, so you have... [...]

Searchmetrics’ Jan Grundmann has published an in-depth article providing details on how you should prepare for Google’s new ranking factor – page experience. He says, “According to an announcement on Google’s Webmaster Central Blog, from 2021, page experience is to be incorporated as a new, aggregated ranking signal in the Google algorithm for ranking search results. Recognizing the difficulties many site owners are now facing from the effects of the Coronavirus Pandemic, Google will be announcing rollout of the new update at least six months ahead of launch. This should... [...]

Quality content plays an important role in your marketing. Especially video content is a great way to reach more and more people online and promote your products and services. Content Marketing Institute is hosting a webinar ‘Be A Hero to Your Sales Team! Help Them Sell Virtually with Amazing Video’ on Wednesday, August 19, 2020, at 2.00 pm ET. The CMI team says, “Video content is a powerful marketing tool, but it’s also one of the most effective ways for sellers to explain complex ideas and to earn the trust of potential customers. And in today’s virtual world, it’s often the... [...]

Your website could play an important role when it comes to making online sales. By creating a strong appeal through landing and product pages, you can attract more buyers. Exposure Ninja’a Tim Cameron has published a new video ‘How To Reach 100 Sales a Day on Your Website’.  Cameron says, “In this video, I explain how any website and increase their conversion rate and sell more each day. Every business can earn 100 sales a day and more by following these sales tips. There are no sales hacks or tricks that you need to follow. These are things every eCommerce website owner... [...]

By remarketing your products and services, you appear in front of people who have already expressed an interest in your website. HubSpot contributor Larry Kim has shared four steps to help you design your content remarketing campaigns. Kim says, “To further underscore the opportunity that remarketing has to offer, there are some really cool campaign types that you can dig into. Online Activity By far the most common remarketing tactic is creating an audience based on their behavior on your website. Your options here are virtually endless — with parameters such as by a number of page views... [...]

Any marketer of marketing business needs to chose a marketing channel to begin their bsuiness. In time, multiple channels may be used, but start with one and get good at using it. Some of them overdo it, in our opinion, but the top-earning affiliates regularly send emails to their list, offering helpful products for sale. Email to the right prospects at the right time offering the right product is still the way top affiliate marketers earn their living. So our recommendation is that email is the first channel you should try in your own affiliate marketing. However, it’s not an easy path,... [...]

Entrepreneurs like you never stop moving, never stop working. Every business has plenty of moving parts, and if you’re a solopreneur, you’re responsible for all of it. Fortunately, there are tools which make handling all of these aspects much easier for someone who’s going it alone. In this post, we’re going to take a look at tools that can help save you time or money in three huge areas of business. You’ll learn about tools that you can use for: ●     Hiring Subcontractors ●     Invoicing Clients ●    ... [...]

Entrepreneur magazine contributor Ju Rhyu has published a new video titled ‘Why Selling on Amazon Is Not a Sales Strategy’. says, “During her time at Startup Story Live, Rhyu explains how she discovered her pimple-care patch while working for Samsung in South Korea. From that discovery, Rhyu rebranded that product as the Mighty Patch and brought it to the United States in 2018 by way of Amazon. Her initial launch strategy was to test the market and messaging via Amazon, but an omni-channel strategy was always her intention. Once the market accepted the Mighty Patch, Rhyu immediately... [...]

Social media platforms have become inevitable when it comes to marketing today. A strong social media marketing strategy can help you to grow your online sales. Entrepreneur magazine contributor Torrey Tayenaka has published ‘Beginner’s Guide to Social Media Marketing’. Tayenaka says, “Starting a social media marketing plan can be intimidating. There’s Facebook, Instagram, Linkedin, Tik Tok, YouTube and so many more. You need to make posts, make ads, comment on other’s posts, interact with your audience, grow your audience, and stay authentic the entire time.... [...]