CMI Shares Five Marketing Ideas from Its Social Media Articles
Ann Gynn has shared five marketing ideas highlighted in the Content Marketing Institute’s top social media articles of 2020.
She says, “Social media can do so much for brands – offer a place to distribute original content, promote published content, grow communities, provide referral traffic, attract conversions, etc. But it can’t be all that to all brands all the time.
1. Make the most of paid social media
Almost three-fourths (72%) of B2B marketers and 89% of B2C marketers use social media advertising, according to our 2020 Benchmarks, Budgets, and Trends research.
That’s why Dennis Shiao included these two tips in his piece curating the best social media marketing ideas published in 2019. They both center on the idea that you should do some homework before you invest dollars in promotion on social media”.
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