Your website’s FAQ pages can be valuable to improve organic performance. You can do it by optimizing the pages for relevant keywords.

Seer Interactive’s Pete Long has shared five useful tips to help you create SEO-friendly FAQ pages for your website.

Long says, “FAQ pages should include the most common questions amongst your users. That sounds simple on the surface, but it’s not as easy as brainstorming questions you think users are searching for. Tap into your resources and let the data inform your choices, tell you what questions users are searching for.

  • Internal Team Members: Your internal sales team and customer service representatives interact with users every day and they’ve heard every question in the book. Conduct interviews with internal team members to find out what questions are most common and which are most likely to lead prospective customers further down the funnel.
  • Audience Research: Customer surveys and interviews allow you to discover what users want to know, directly from the source”.

Creating SEO-Friendly FAQ Pages

Seer Interactive

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