Four-Step Guide to Using Schema Markup for SEO
The Schema markup code is used by search engines to understand your content and better represent it in the search results.
Ahrefs contributor Michal Pecánek has published a four-step guide to using Schema Markup for SEO.
Pecánek says, “In this guide, you’ll learn:
- Why schema markup is important
- How to approach schema markup
- How to implement schema markup
- How to monitor your schema markup
Why schema markup is important
Schema markup powers rich snippets, which often have higher clickthrough rates than ‘regular’ search results. That means more traffic to your site.
However, the primary function of the markup is to help search engines better understand your content.
It’s no coincidence that schema.org, the community behind the markup, was created a year before Google’s Knowledge Graph—a knowledge base of entities and the relationships between them—came to life”.
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