Instagram Reels aims to create a new way to discover short, entertaining videos on Instagram. Reels allows you to create fun videos to share with your friends or anyone on Instagram.

Social Media Examiner’s Laura Davis has published an article highlighting the pros and cons of Instagram Reels.

Davis says, “Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok?

In this article, you’ll discover the pros and cons of using Instagram Reels for marketing.

Benefits of Instagram Reels

Early Adopters Enjoy Favorable Exposure

Typically when Facebook rolls out a new function to any of their platforms, they give priority to the content using the new feature, and this is already true of Instagram Reels. Users are reporting higher reach and engagement on their reels than other Instagram content, even when using the same or similar content in different placements.

Reels Are Easy to Create

Video content often requires a lot of investment in terms of time, money, and production. However, just like TikTok, reels are designed to be short videos—a maximum of 15 seconds”.

Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

Social Media Examiner

Sharing is caring