Relationship marketing is a great way to grow your business’s popularity. It enables you to move closer to your prospects and convert them into customers.

Search Engine Roundtable’s Barry Schwartz has published a video featuring Tamar Weinberg on relationship marketing.

Schwartz says, “In part one of the vlog with Tamar Weinberg, we talked about her history and then a bit about her future. In part two we get into marketing talk, and even some topics I am professionally and personally passionate about.

Tamar explained the importance of making marketing not about the broadcast but about the relationship. She explained how back early on, it was really all about writing good content and just broadcasting it. But over time, it is more and more important to have a relationship with your audience, having them engaged. She shared a story about how she did outreach, connected with individuals directly, and formed relationships with the customers and audience. We talked about our obsession around responding to emails and so forth in real-time. Customer service is a great intersection for marketing and media. We then dug into some of the different ways to interact on Twitter versus Facebook versus LinkedIn and Reddit”.

Watch the video here.

Search Engine Roundtable

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