To achieve social media marketing success, you need to keep your audience engaged. You should explore and try the strategies that work to engage your audience.

Digital Marketer contributor has shared Shannon Goodell shared an article on improving social media engagement with niche celebrations.

Goodell says, “As a business owner or marketer, you probably see a few of these days pop up that would be great opportunities to take advantage of. A bakery can make a lot of use out of National Chocolate Chip Cookie day, but only if they know it’s coming.

These holidays are prime marketing opportunities for the first two stages of the Customer Value Journey. In the first stage (Aware), a customer avatar becomes aware of your business. This is like somebody walking past your bakery for the first time or finding it in the search results for “bakery near me.” In the second stage (Engage), a customer avatar walks into your bakery or decides to check out your online menu.

By using these holidays to your advantage, you can create marketing campaigns that build brand awareness and engagement”.

Social Media Holidays: How to Use Niche Celebrations to Engage Your Audience

Digital Marketer

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