Four Steps to Creating a Well-Optimized YouTube Strategy
When it comes to online video – you think of YouTube. A strong video marketing strategy backed by YouTube, can help you to enhance your online reach and improve the conversion rate.
On BuzzSumo, Ann Smarty has shared four tips to create a well-optimized YouTube marketing strategy for your business.
She says, “If you optimize your videos for organic rankings, you get both views and engagement, and that’s what YouTube needs to start suggesting your videos to more and more of its users.
In other words, this YouTube strategy basically consists of the following steps:
- Create videos targeting searchable keywords
- Optimize videos for organic rankings
- Drive views and engagement from Google search (YouTube will follow the lead)
On a broader level, this strategy may serve more goals:
- Control more SERP real estate for your most important queries (i.e. have both your own URL and your video rank above the fold)”.
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