Six Ways to Create Successful Marketing Proposals
A well-crafted marketing proposal wins you more business. To create a winning proposal, you need a combination of ideas and copywriting skills.
Jeff Bullas has shared six ways to help you create successful marketing proposals.
Bullas says, “Bid-winning proposal-writing is based principally on rectifying the problems outlined in the first section. What follows are a few principles that you should consider integrating into your marketing proposals to give you an edge over competitors:
1. Focus on the Client’s Specific Needs
A massive factor in bad proposal-writing is a tendency to spend too much time describing your own marketing company at the beginning of your pitch.
A better approach is to start by showing the client that you have done meticulous research into their business, how it works, and ways that their marketing strategy can be improved.
Leave no stone unturned here – this is your chance to impress the client, who will be instilled with confidence by your meticulousness”.
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