The ‘People Also Ask’ boxes have grown in popularity as they provide relevant information to the searchers. According to Ahrefs’ Keywords Explorer, 43% of search queries now show a PAA box.

Joshua Hardwick of Ahrefs, has shared a guide on how to rank in ‘People Also Ask’ boxes.

He says, “In this guide, we’ll talk about how you can rank in PAA boxes, whether you should even bother, and other ways they can help your SEO.

But first, the basics…

What is the ‘People Also Ask’ box?

The ‘People Also Ask’ (PAA) box is a Google SERP feature that answers questions related to the user’s search query. Each answer comes from a web page, and Google provides a clickable link to the source below each one”.

How to Rank in ‘People Also Ask’ Boxes and If You Should

Ahrefs

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