CMI Shares 17+ Metrics to Evaluate Content Marketing Success
Content Marketing Institute contributor Ann Gynn has shared 17+ metrics to evaluate your content marketing success.
She says, “We asked the experts presenting at Content Marketing World 2020 to share their top three metrics. Interestingly, but not surprising, their responses varied (and some answers aren’t measurable by numbers).
Scroll through these suggestions and think about which ones fit your brand and content marketing goals. You may find some new ideas. You might feel reassured that you’re doing it right. Or you may see opportunities for improvement.
Get a reaction
Depth of engagement/resonance with ideal prospects. Increasing sign-ups/subscriptions to get your content. Money!
– Doug Kessler, co-founder, Velocity
Make a spike
A measurable, engaged audience. A consistent approach to content that uses style guides, standards, and governance tools. A spike in sales, revenue, or other measurable activities that relate to profit or monetary goals”.
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