Blogging is a creative job. As we know, to achieve success in blogging, we need to write each blog post as if it is the only one we are to write.

HubSpot contributor Ginny Mineo has shared a seven-step guide to help you write a blog post outline.

Mineo  says, “Below is my method for outlining posts and organizing my thoughts. You may prefer to switch up some of the steps depending on your writing style, but your end goal should always be to get an outline detailed enough that its result is a cohesive, logical piece. Here’s one way you can do that.

1. Nail your working title.

This is the most important step of this entire process. You want to have a clear understanding of what you’re going to write before you start outlining.

My colleague Corey wrote an awesome post about how to pick a great working title. Go read it, now. I won’t go too much into the weeds here (that’s why you should read her post), but a great working title is specific. It’s “How to Use Images to Generate Leads on Twitter,” not ” Twitter lead generation.”

Spend time getting your working title to something specific and easy to tackle in a blog post format”.

How to Write a Blog Post Outline: A Simple Formula to Follow

HubSpot

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