How to Increase Your Instagram Engagement
The engagement rate of Instagram varies from industry-to-industry. According to the HubSpot’s Instagram Engagement Report, posts on the platform generate 23% more engagement than Facebook.
HubSpot contributor Flori Needle has shared a nine-step guide to help you improve your Instagram engagement.
She says, “There is debate among marketers on the best way to calculate your Instagram engagement rate, as different industries define success in different ways. Your preferred method depends on your goals as a brand or influencer.
Calculating Instagram engagement rate for brands
This formula is best for brands on Instagram because it considers the number of people who have seen a piece of content (impressions) rather than the total number of followers.
Brands typically convert more leads via exposure first, rather than follower count. When branded advertisements get viewed, engagement rates go up, especially if they follow the advertisements to Instagram profiles and become followers. Note that Instagram accounts need to be public Business Profiles to see impressions”.
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