To rank higher in Google search, you need to carefully study its algorithm changes and prepare an SEO strategy that helps you grow your site traffic.

SEMrush contributor Connor Lahey has shared 15 Google SEO ranking factors to help you achieve higher rankings.

Lahey says, “Your website’s visibility refers to how prominently its pages appear in search engine results. Google’s ranking process determines where the content appears on the search engine result page (SERP). Google uses complex algorithms to determine which content is most relevant and valuable to internet users. These algorithms consider many factors, from how many other websites link to your website (indicating your platform is an authority) to keyword usage.

Just how can you reach those coveted top slots in Google? This guide highlights the essential Google SEO ranking factors and explains how to create a website that will succeed.

1. High-Quality Content

High-quality content is at the core of SEO success. To attract search engines, you need to populate your website with content. To start, ensure every page includes at least 300 words of original content. Search engines can detect duplicate content and may penalize your page for using copied content. Content should be broken into shorter chunks, for instance, with H2 subheadings, so it’s easy to scan”.

15 Google SEO Ranking Factors (That Really Matter)

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