Facebook advertising enables you to enhance your online reach and grow your business. You can also drive more email subscriptions with the help of such ads.

Social Media Examiner’s Laura Moore has shared five tips to help you grow your email list using Facebook ads.

Moore says, “Facebook ads are an effective way to gain the email addresses of your Facebook and Instagram audiences and add subscribers from a wider audience who may not already know you from your organic marketing. Here’s how to combine Facebook ads with an email nurture campaign to capture and retain new subscribers.

#1: Create a Lead Magnet or Offer

Inboxes are crowded these days so asking someone to hand over their email address should be considered a value exchange. You may need to sell the proposition similarly to selling a product or service, despite no financial exchange being made.

Service-based businesses will often offer a lead magnet in exchange for an email address. A lead magnet is content that your subscriber wants or needs and will be willing to exchange their email address for. This could be a PDF checklist or guide, a video series, or even a quiz. Whatever form it takes, your lead magnet should provide incredible value”.

How to Grow Your Email List With Facebook Ads

Social Media Examiner

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