How to Create High-performing Personalized Ads
By creating personalized advertisements, you can improve your sales performance. Effective personalized ads can help you to win customer attention and increase chances for conversions.
Search Engine Journal’s Danielle Bilbruck has shared four ways to help you create personalized ads that can achieve better results.
She says, “Here are a few ways to make sure your personalization and advertising efforts are more effective than they are jarring.
1. Start With the Data You Have & Look at All of It
Too often, buyer or user personas aren’t a foundation or a starting point for brands.
Instead, I’ve seen too many brands (even very large organizations) who start their advertising efforts based on a barely-laced-together specter of a buyer, typically grounded in only one person’s vision of who the customer is.
For example, I’ve worked for very large tech organizations who decided that their buyer personas were two white men, each of them had the same stereotypical “techie” attributes, except one of them enjoyed video games and the other enjoyed flying first class”.
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