Merkle has released the Q3 2020 Digital Marketing Report. This report features updates and insights on digital marketing.

The Merkle team says, “Below are some high-level findings from the report’s executive summary:

As they have been for most of the year, digital marketing trends in Q3 2020 were inextricably linked to the course of the ongoing COVID-19 pandemic and the response to it. Across channels, some of the more extreme reverberations of the crisis lessened in Q3, but most of the numbers continue to show an industry that is not back to normal, nor necessarily settled upon a consistent “new normal.”

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For Google, spending growth for its search ads improved in Q3, but relatively strong results for retail and ecommerce were countered by a 40% Y/Y decline in spending among travel brands”.

Merkle Q3 2020 Digital Marketing Report Released

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