Six Ways to Create Sales Enablement Content
Sales enablement content refers to the content that you can use throughout the selling process. It boosts your sales efforts.
IMPACT’s Editorial Director Liz Moorehead has shared six tips to help you create sales enablement content.
Moorehead says, “If you’re a marketer who is struggling to create content your sales team will find valuable, this post is for you. While I know every organization is different, the tactics below should be universal.
1. Form a revenue team at your company
That’s right, your first step has nothing to do with creating content, looking at content, or (quite frankly) anything to do with content at all. Instead, you need to understand that the fact that your sales team finding your marketing content useless is not the problem — it is the symptom of a much larger problem.
Now that buyers (just like you and me) turn to the internet for our purchasing decision research, rather than talking to sales teams directly (like we used to), the way marketing and sales teams have traditionally functioned no longer works”.
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