Inc. contributor Bill Hobbs has shared three useful tips to help you prepare your business to get most from the upcoming holiday season during the testing times of COVID-19 pandemic. He says, “Brands can expect the following 2020 holiday shopping trends. Lower overall spend  Many consumers are facing economic uncertainty and financial stress, and they are likely to be more frugal in their holiday spending this year. Two in every five shoppers plan to spend less than they did last holiday season, according to Accenture’s annual survey. Deloitte has a slightly more optimistic view,... [...]

A well-designed and responsive website plays a vital role in growing your business. By keeping it up to date, you can continue to receive more and more visitors. Exposure Ninja is hosting a webinar ‘How To Tell If You Need a New Website…And What To Do About It’ on Tuesday, November 5, 2020. Tim Cameron says, “In this no-BS live webinar, I’ll give you 3 simple tests to tell definitively whether you need a new website. Then, if you decide a new website IS required, I’ll share 5 vital rules to help make sure the process and final result are a success. Save... [...]

Social Media Examiner has published a new video ‘Facebook Organic and Paid Reach Strategy for Local Businesses’ featuring Allie Bloyd. Watch this video to learn how to grow an engaged, local Facebook audience for your business. The SME team says, “You’ll discover how to plan your post schedule and define a budget to test the performance of each post. You’ll also learn how to test your offers to see what type of copy and images your audience responds to and find specific conversion costs to identify successful posts you can model with organic content. Finally, you’ll get... [...]

Merkle has released the Q3 2020 Digital Marketing Report. This report features updates and insights on digital marketing. The Merkle team says, “Below are some high-level findings from the report’s executive summary: As they have been for most of the year, digital marketing trends in Q3 2020 were inextricably linked to the course of the ongoing COVID-19 pandemic and the response to it. Across channels, some of the more extreme reverberations of the crisis lessened in Q3, but most of the numbers continue to show an industry that is not back to normal, nor necessarily settled upon a... [...]

Many individual marketers and small marketing companies use YouTube to host their videos. No wonder; it is free and convenient, and there’s a chance that random YouTube visitors might come across your video. That’s all good, but there are also drawbacks. Primarily, on YouTube, you don’t have control over how your content is displayed. YouTube takes over the display of your videos. Matthew McDonald, the creator if many video tools has just released a new tool, WP Video Streamer, that lets you host videos directly from your WordPress site, with no extra load on your bandwidth.  This... [...]

Search Engine Journal is hosting a webinar ‘How to Turn SEO Into a Measurable Revenue Generator’ on Wednesday, November 4 at 2.00 pm ET. The SEJ team says, “In this presentation, you will learn how to: Calculate SEO ROI on new customer acquisition at the keyword level. Implement those insights into thousands of new webpages without creating a single Jira ticket. Attribute your company’s revenue growth to your SEO efforts. One of the biggest challenges for SEO professionals is measuring your return on investment”. How to Turn SEO Into a Measurable Revenue Generator Search... [...]

SEMrush is hosting a webinar ‘How to Grow Organic Traffic with Less Content’ on Wednesday, October 28, 2020. This webinar will feature Nik Ranger, Peter Mead, and Victor Paan. In this webinar, start-ups, agencies, inhouse SEO’s can learn how to rank for more keywords with less content by: Using a Total Addressable Market Analysis for SEO to identify business opportunities, Prioritize your content strategy using the ICE framework, Automate falling traffic reporting and learn about Historical Optimization, Identifying and prioritizing SEO tech debt fixes, Work with non-SEO channels... [...]

SEO automation refers to the automation of tasks that you would usually need to carry out manually. With SEO automation, you can save time and money. SEMrush contributor Erika Varagouli has shared information about eight SEO automation tools for improving your SEO performance. Varagouli says, “Many of the tools that are available within SEMrush are set up to help you to automate tasks that you would otherwise have to do manually. From tracking rankings to auditing your site for technical issues, we’ve got you covered. Here we’ll dive deep into six automation tools that the... [...]

The folks running Udemy have found an online business that has grown from year to year, based primarily on other peope’s work. They offer a platform where experienced (and aspiring) teachers can gather an audience for their training. The teachers do the hard work of building a course and place it on Udemy. Whenever someone buys a course, the teacher gets paid and Udemy earns a commission. Mosh Bari has just released a platform, called AcademyZPresso, that lets you do the same thing. Using this new platform, you can take advantage of the same perks that Udemy gets: ► Free content (Content/Courses... [...]

John Chow has published a new video ‘How To Add a Countdown Timer To Your Emails’ to help you countdown timers to your emails. He says, “Using a countdown timer can create a sense of urgency and encourage your subscribers to take action. Many businesses use countdown timer on their site to increase conversion and sales. But how do you add a countdown timer to your email? In this video, you’ll learn simple method to add a countdown timer to your emails by combining AWeber and the Sendtric countdown timer generator“. How To Add a Countdown Timer To Your Emails John Chow’s... [...]