Communication is the backbone of your marketing activities. It helps you to connect with your prospects and customers and persuade them to take an action. HubSpot contributor Leslie Ye has shared an article highlighting 15 communication skills that can help you to boost your sales. She says, “The root of sales success is the ability to gather and provide information in a way that makes your prospect want to do business with you. Your value proposition, your pricing, even your product’s features — none of that matters unless you’re able to get your prospects to talk to you and also listen... [...]

HubSpot contributor Kayla Carmicheal has published an article highlighting 11 best social media dashboard tools & apps. She says, “Instead of spending hours of extra research combing through all of your options and sitting through countless demos and free trials, we’ve compiled a list of the best social media dashboards that fit your budget and brand. These social media dashboards are optimized for every type of SMB; whether you’re a social media team or a party of one, these apps will help you accomplish your goals in a streamlined, efficient way. 1. HubSpot Price: Included... [...]

Marketing continues to evolve with the emergence of new tools and technologies. With new ways of promoting your products and services, the challenges also come forward. Marketing Land contributor Kim Davis has published an article highlighting seven  marketing trends for 2021. Davis says, “Trust and brand loyalty are becoming more intertwined, even as consumers expect brands to be able to pivot quickly in these uneasy times. Those are just a few takeaways of the new Global Marketing Trends 2021 report from Deloitte Insights. The report is based on two surveys: the first, of almost 2,500... [...]

Podcast publishing is a proven way to grow your online reach to establish yourself as an authority in your domain and to grow your sales. Marketing Land contributor Rodric Bradford has shared some useful tips to improve your podcast ROI. He says, “The cornerstone of any successful podcast is content. “You have to have something to give the audience other than a sales pitch,” said Karla Joe Helms, co-host of the If You Market They Will Come podcast. “As a marketer don’t look to try to monetize your podcast, worry more about building a consistent high-quality content outflow and go... [...]

Search Engine Journal is hosting a webinar ‘Local SEO Workflows to Grow Your Business in Google’ on Wednesday, October 28 at 2.00 pm ET. This webinar will feature Ross Tavendale, Managing Director, Type A Media and Loren Baker, Founder, Search Engine Journal. In this presentation, you will learn: How to increase your marketing efforts on Google and generate more customers from organic search. Smart formulas and workflows you can teach your team to work smarter with your GMB listing. The newest local SEO techniques to get your GMB page and your website ranking well in local search. Local... [...]

According to Search Engine Land, the average business drives 53% of its traffic through organic search. By creating a strong SEO strategy, you can continue to receive more and more web traffic. SEMrush contributor James Brockbank has shared an article on calculating SEO ROI with formulas that show real results. He says, ” Calculating the ROI of your SEO campaign is possible, however. In this guide, we’ll talk you through exactly how to go about doing this, as well as helping you to understand its importance and the challenges that come alongside it. Specifically, we’ll take a... [...]

Google has launched the new Google Analytics after beta testing. It remains one of the most comprehensive tool to analyze the performance of your websites. AdWeek’s Ronan Shields has shared an article on Google Analytics Privacy Reboot. He says, ” Google Analytics, arguably the default tool for understanding online consumer preferences, received an overhaul earlier this week as part of the internet giant’s adjustment to more intense scrutiny of data usage. Following a year of beta testing, the updated Google Analytics platform will use machine learning to help marketers better understand... [...]

An effective YouTube video strategy can help you to grow your following and boost promotional efforts. Search Engine Journal’s Natalie Hoben has shared five ways to help you use Google Trends to create a strong YouTube strategy. She says, “Google Trends can provide a wealth of insights that can help guide keyword and content strategies. In this article, you will learn a few ways to use Google Trends to help gain insights for YouTube and your video content strategy. What Does Google Trends Data Represent? There is a good amount of confusion over what data is actually represented within... [...]

People are flocking to online education as never before. Many have lost their jobs and need to retrain themselves. Others “see the writing on the wall”; job loss is coming, and they want to be prepared. Into this red hot market comes a new course platform that is built to offer courses online. That’s good because the COVID-19 crisis keeps people indoors, afraid to go to physical classrooms with other people.) Introducing AcademyZPresso, just released by the Mosh Bari team. Now you can operate a genuine online training center. You can include courses of your own creation, but you... [...]

The PubOps team has published a new video ‘Website Speed, Google News & Web Stories’ with Barry Schwartz. Barry Schwartz sits down to discuss the importance of website speed and how it affects rankings. He shares his thoughts on Google News Showcase, Web Stories, and Google’s efforts to be more transparent about how search and rankings work. Watch the video here.  [...]