10 Ways to Measure SEO Performance and Results
An effective SEO strategy helps you to optimize your webpages and content to rank high on a search engine. By regularly measuring your SEO performance, you can continue to grow your online reach.
SEMrush contributor Erika Varagouli has shared 10 ways to help your measure your SEO performance and results.
Varagouli says, “In our State of Content Marketing Report, we’ve established that SEO is still one of the most efficient digital marketing tactics. But having an SEO strategy and implementing it is only the first step. You need to keep tracking the results, as well. In this guide, we’ll cover the basic metrics that marketers can use to measure SEO performance and results.
How Do You Measure SEO?
If you’ve spent at least five minutes in the SEO world, you’ve probably heard the adage, “what you measure, you move.” This means that knowing your numbers is the first step in evaluating the performance of your SEO strategy. There are hundreds of metrics you can track. Google uses over 200 ranking factors in its algorithm. But it’s best to stay focused on a few to start. Establish which metrics are the most critical for your business and track those metrics regularly”.
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