Search intent refers to the state of mind of a person while he is searching for something on the Internet. You can enhance your business performance by analyzing the user search intent.

State of Digital contributor Milosz Krasinski has published a comprehensive article on improving your business with search intent.

He says, “Informational intent is when a user wants to find more information about a certain topic. Such queries are the most common and most have the largest search volume. The studies have estimated that almost 80% of all search queries have informational user intent.

Examples of informational search intents:

  • How to become a pro in SEO in 3 months
  • Why cats are selfish
  • What is RankBrain

Bill Slawski identified common characteristics of informational queries:

Question words(e.g. “How to”, “why”, “what is”, etc)”.

Search Intent: How to Use It For Your Business

State of Digital

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