External Links: Here’s What You Should Know
On your websites, external links direct a visitor from one of your pages to a target page on a different website. Such links help you to connect your audience with resources and offers found anywhere around the web. IM NewsWatch, for example, uses external links in most of its articles.
SEMrush contributor Shelley Walsh has shared a list of SEO best practices for using external links in your content.
She says, “The internet is built on links. Without them, we would have an unorganized mess of disconnected pages that would be difficult to find and navigate.
The original BackRub concept of organizing the hierarchy of pages through a citation system was brilliant. But flawed. Since then, it’s been an ongoing process of trying to perfect that system so that some links have value to count and spammy ones don’t.
What Are External Links?
A link (also known as a backlink) is a hyperlink that will direct a user from one page to another target page when clicked. Applied to a page by adding code like this:
<a href="http://www.domain.com/">Your text (anchor text) goes here</a>An external link is any hyperlink or backlink, that points to a target page on another domain from the domain it’s published on. It’s external to the host domain”.
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