Portent on Getting Started With a Paid Social Media Audit
Paid social media audits can help you to improve your social media marketing performance and grow sales.
Portent’s Lauren Clawson has published an article highlighting some useful tips on getting started with paid social media audits.
She says, “Performing a paid social media audit can be time-consuming, but the tools needed are simple: access to the ad accounts, pixel, and Google Analytics (or similar reporting platform). When we perform a social media audit, we always work our way through a version of this checklist:
- Account Security
- Analytics Infrastructure
- Campaign Structure
- Ad Set Structure
- Audience Targeting and Exclusions
- Ad Set Placements and Delivery
- Ad Creative
- Landing Page Review”.
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