SEO in 2021: Expert Predictions
Stephan Bajaio of Conductor Blog has published an article compiling expert predictions on the fate of SEO in 2021.
Bajaio says, “Search Engine Updates Will Shape SEO Priorities
Updates to Google, Bing and others will dictate SEO’s focus for 2021.
Google is doubling down on answering questions, whether it’s through a link or a video embed. AI and machine learning (ML) power these systems. Even if you don’t understand how these things work today, you’re at a disadvantage if you don’t understand where engines are investing when optimizing and building content. – Duane Forrester, Yext
Google announced details around its Core Web Vitals update, which will be rolling out in March 2021. This impacts how a site is evaluated, and includes speed, interactivity, and whether things move around too much on the page. It will be a crucial UX and SEO trend to watch. – Lily Ray, Path Interactive“.
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