The AMP ads appear on AMP-enabled webpages and deliver advertising experiences that are faster, lighter and more secure than standard display ads.
AdAge’s Vishveshwar Jatain has published ‘A Publisher’s Guide to Understanding AMP Ads’ to help you better understand AMP ads and use them.
He says, “If you are considering leveraging AMP ads, there are a few best practices to keep in mind. First, every AMPHTML ad should be validated before going live on your website. I also recommend testing AMPHTML ads on a few pages before setting them up for your entire website.
When opting for header bidding either via real-time config or wrapper-based setup, make sure your partners have a demand for AMP inventory. Then, think of running a few tests to check whether all your demand partners are able to bid for your inventory.
It’s also important to note that publishers might struggle to understand and implement the technical stuff. To enable your inventory for AMP ads, you need to tweak the source code and add custom tags to signal to servers that you have AMP inventory”.
IM News Watch is compensated for the ads it shows, either when the product owner places the ad or when someone purchases a product from the ad or both.
PageDyno
Manage Cookie Consent
We use cookies to optimize our website and our service. Among other things, cookies enable vendors to know we referred you to their products so that if they offer commissions, we receive a commission and are able to fund the maintenance of our site.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
