Improving Sales with Great Email Subject Lines
Your email subject line plays an important role in achieving greater email open rates. By using precise and communicative subject lines, you can improve your email marketing performance.
Copyblogger’s Tim Stoddart has published an article highlighting useful strategies to write killer email subject lines for sales.
He says, “While there is no right or wrong way to write a subject line, there are some tips you can use to boost your current open rates.
Here’s what you need to know.
Make them descriptive
A study by Backlinko showed that the optimal email subject line is between 36 and 50 characters. In fact, this length outperformed short subject lines (1-15 characters) by 32.7%.
However, watch out for subject lines more than 70 characters, as open rates begin to diminish above that length
If your subject line is too short, your audience likely won’t open the email because it’s hard to be specific in under 15 characters. Given that you’re writing an email subject line for sales, you can’t afford to be vague”.
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