Five Strategies to Control Your Google Ads Costs
Advertising on Google is one of the best ways to enhance your online reach and promote your products and services to the target audience. But with the right tactics, you can advertise your business at a lower cost.
SEMrush contributor Rob Watson has shared five ways to help you control your Google ad costs.
Watson says, “In this guide, I will run through the process of getting started with a Google Ads PPC campaign so you can boost your digital marketing efforts in a surprisingly cost-effective way. Here’s what we’ll cover:
- Define Your Google Ads Goal
- Identify Your 3 Critical Business Metrics
- Set up Your Conversion Tracking Correctly
- Remember that CPCs can Vary Greatly
- Concentrate on What You Can Control
Define Your Google Ads Goal
If you’re an online eCommerce business, then your primary goal is to make sales, and grow your revenue. If you’re a service business, perhaps it’s getting downloads of whitepapers or completions of enquiry forms. Whatever your business goal might be, two things need to be clear: your core conversion metric and the value of each conversion.
In the case of eCommerce, it’s simply the value of the order at the checkout. A service business, however, will need to assign a value to each type of interaction. A whitepaper download, for instance, could be worth £20, whilst an enquiry form completion could be worth £100″.
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