PPC campaigns can help your e-commerce business to escalate sales. With this, you can also drive more visitors to your website.

Pure Visibility’s Katie Gerweck has published a comprehensive article on getting started with e-commerce PPC.

Gerweck says, “There are three main steps to successfully running e-commerce PPC campaigns: picking and setting up your e-commerce platforms, setting up tracking, and determining the success of your campaigns.

1. Pick your e-commerce PPC platforms

There are multiple platforms you can use for e-commerce PPC. Two of the most popular platforms are Google Ads and Google Shopping Ads.
  • Search ads are text-only ads that appear next to or above the search results for specific keywords. Search ads are a powerful way to keep your brand in front of your audience, promote your offerings, and encourage immediate action.
  • Google Shopping Ads include an image and detailed information about your product to help searchers better understand your offerings and drive more qualified leads.

You also have the option of advertising on the Microsoft Search Network by using Microsoft Advertising“.

How to get started with e-commerce PPC for the first time

Pure Visibility

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