Portent’s Guide to Setting a PPC Budget
Portent contributor Timothy Johnson has shared a step-by-step guide to help you set right budget for your PPC campaigns.
He says, “Depending on how advanced you are with tools like Google’s Keyword Planner, Google Analytics, and digital marketing in general, the short answer may be:
- Define your SMART business goals for PPC
- Evaluate past performance using a simple framework like our Click-Worth Calculator
- Determine your profitability requirements
- Go!
But let’s take a deeper look at what that means, and review some of the fundamentals that should be informing the “right” budget for your business. That said, we aren’t going to spend much time talking about how to improve profitability here. But if you’re curious, our Building Successful PPC blog series is a good place to start”.
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