Four Steps to Implementing Pay-Per-Click Advertising
Pay-per-click advertising offers you many advantages such as you only pay for the visits you receive, right targeting, and control over your advertising budget.
Entrepreneur magazine contributor Imran Tariq has shared a four-step process to help you implement pay-per-advertising.
He says, “Consumer spending comprises 70 percent of the economy. Sellers, distributors and marketers face lucrative opportunities to sell in-demand goods and services. A quick and effective way to get conversions is pay-per-click (PPC) advertising, although there are risks to avoid. Here’s how businesses can generate sales through PPC.
Hire for verticalization
Verticalization is a big word that simply means hiring gurus who specialize in your industry to improve marketing effectiveness.
For example, a PPC campaign in real estate can be vastly different from IT in terms of seasonal shifts in keywords, advertising activity and other minutiae. In real estate, the average cost per click is $2.37, whereas in software it’s $3.80, according to 2020 Hubspot data. In healthcare, the average cost per click is $2.62″.
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