Everything You Should Know about Earned Media
Earned media refers to publicity gained through advertising, or owned media, which refers to branding. It is promotion and coverage awarded by outside agencies or publications.
Ahrefs contributor Si Quan Ong has shared seven ways to benefit from earned media.
He says, “Earned media is what every business strives for, and there are two main reasons for that:
1. Earned media is often cheaper over the long-term
In 2019, when Parachute launched its new wool mattress, the company opted for earned media over paid media. It seeded the product with editors and influencers, which resulted in tons of articles and Instagram Stories from people who tested the mattress.
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