Six Common YouTube SEO Mistakes You Need to Avoid
SEO plays a vital role in gaining more visibility for your YouTube video content. With a strong SEO strategy, you can enhance your video marketing efforts.
IMPACT contributor Zach Basner has shared published an article highlighting six YouTube SEO mistakes you should avoid.
He says, “If you want your videos to be found at all, you must understand how YouTube works as a video platform, be willing to adjust your video content to your audience, and adapt as the video platform continues to change.
But YouTube isn’t just a search engine
Before we get into the most common mistakes, there is an important distinction to make as you look at the engine that suggests videos to YouTube viewers. YouTube is as much a discovery engine, as it is a search engine.
In other words, when you use a normal search engine you enter a query, find your answer, and move off the search engine.
With YouTube, however, even once you’ve found your answer, you continue to find suggested content. YouTube calls this a search AND discovery algorithm.
This means that not only do you have to optimize your videos around specific keywords and phrases, but also ensure that YouTube knows how to suggest your content beside other similar content as well”.
Comments are closed.
