Content Marketing Institute is hosting a webinar ‘How to Plan a Virtual Event in 8 Easy Steps’ on Thursday, November 12 at 1.00 pm ET. The CMI team says, “According to a NewsCred Insights survey, 78% of marketers expect to increase budgets for virtual events. In this on-demand presentation, learn the virtual event planning fundamentals and key questions you should be asking. From establishing goals, to developing effective content and programming, to sponsorship and monetization, we’ve got you covered. Join us as we share expert tips and leave you with a checklist that will... [...]

At 11 AM EST, Diego Duarte is releasing his Master Resale Rights Software Firesale, with 5 applications, all developed by the Duarte team, that can improve your business in multiple ways: 1. Use them to build your marketing funnels, etc. Your business will run smoother. 2. Sell them to other businesses. They could use the improved productivity these apps can offer, too. 3. Sell resale rights to other online marketers. They need products to sell. You can supply these quality products. 4. Use them as bonuses for your customers. The five applications — all of which run on WindowsTM — are: ►... [...]

Social Media Examiner has published a new video ‘How to Easily Analyze Your Facebook Ads Using Ads Manager’ featuring Allie Bloyd. The SME team says, “Do you wish there were an easier way to analyze your Facebook ad results? Want to customize what you see in Facebook Ads Manager? Facebook advertising expert Allie Bloyd explains how to create a custom report layout in Facebook Ads Manager. You’ll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters most to you, and how to save your report for quick access in the future. You’ll also... [...]

By reaching out influencers on Instagram network, you can continue to grow your online sales. Integration of advertising tactics can help you to create a lasting impact on your target audience. Social Media Examiner’s Masha Varnavski has shared four ways to help you amplify your Instagram influencer campaigns with ads. Varnavski says, “Here’s a step-by-step strategy to amplify your influencer campaigns by targeting a shared custom audience with Instagram ads. This tactic requires both you and your influencer to use Facebook Ads Manager. #1: Define the Specs for a Custom Audience When... [...]

Google’s Accelerated Mobile Pages open-source project is designed to revolutionize mobile content consumption. It enables you to serve your contents instantly on mobile. WordStream has published a comprehensive article on Google AMP and its impact on SEO. The WordStream team says, “Before we get into the pros and cons of Google AMP, it’s important to note that while AMP can help your SEO, it is not necessarily essential for SEO in some cases, and the benefits are more applicable to some businesses than others. We will do a deeper dive into the pros and cons of AMP next,... [...]

Search Engine Land is hosting a webinar ‘How to leverage the power of local search in your 2021 marketing strategy’ on Thursday, November 12 at 1.00 pm EDT. The SEL team says, “If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy for the year ahead. For instance, in 2021, mobile devices alone will influence more than $1.4 trillion in local sales. With markets diversifying and competition not being limited by physical geography to encroach on your search space, you must build momentum... [...]

The Google Ads Sitelink extension enables you to improve your search engine marketing by providing your target users with more contextual content on your website. Portent contributor Brent Remigio has shared a comprehensive article on measuring the Google Ads Sitelink performance. Remigio says, “To ensure you’re getting the most out of your advertising strategy, you’ll need to evaluate as many aspects of your campaign elements as possible. By measuring sitelink performance, you can discover which sitelinks have a positive impact on campaign metrics (click-through rates, conversions) or... [...]

Content Marketing Institute is hosting a webinar ‘How to Use Content to Fuel Your Demand Gen Engine’ on Wednesday, November 11 at 2.00 pm ET. The CMI team says, “Content is the fuel to any demand generation engine – without some form of content, demand generation campaigns are nearly impossible to create and execute. And without a strategy to deploy your content to the correct audiences, your content can fall flat. Join us and learn: Strategies for determining the best content for different segments of your audience How to use a variety of channels when building out your strategy Tips... [...]

Neil Patel has published a new video titled ‘Marketing On LinkedIn’ as a part of LinkedIn Unlocked series. He says, “Today’s another day of LinkedIn Unlocked where I break down advanced strategies to turn business connections into leads and customers. There’s a lot of big names like Facebook and Twitter, and they’re great, but LinkedIn can be a goldmine if you want to reach powerful people. In this lesson, we’re going to go over quite a few things from understanding your audience to posting content, leveraging LinkedIn search to joining groups and even... [...]

Lead generation is the process of collecting contact details and then developing relationships with potential customers. Your content can play a pivotal role in generating more leads for your business. Content Marketing Institute contributor Ann Smarty has shared five ways to help you generate more leads with content marketing. She says, “Can content marketing help (or even drive) your brand’s lead-generation and nurturing strategy? It sure can. Let’s see how: 1. Match content to search intent Just about any website out there is optimized to generate Google organic traffic. In most cases,... [...]