The Email on Acid team has published a new white paper ‘Delivering Email Perfection: How Does Your Team Compare?’ to help you improve your email delivery. Download this white paper to learn: The methods being used to test and optimize emails. The adoption rate of automated programs in email marketing. How email frequency impacts the possibility for increased errors. Who uses manual processes vs. state-of-the-art technology. What kinds of email mistakes occur most frequently. The importance of implementing a pre-deployment checklist. Delivering Email Perfection: How Does Your Team... [...]

Search Engine Land’s Barry Schwartz has published a new video on ‘Using data to create pages that get links’ featuring Elie Orgel. says, “The next SEO I sat with to interview is named Elie Orgel, he is the Director of Marketing at Rosenblum Law Firm. He has been doing SEO for about ten years now and works in a pretty competitive space now. In part one of our conversation, we spoke about his career and experience and then got into a fun SEO topic. We spoke about how he uses data sources that are on the web but not indexed by Google to create rich content pages that attract... [...]

Entrepreneur magazine is hosting a webinar ‘How to Navigate the New Normal in Sales’ on Thursday, December 3. The Entrepreneur team says, “Lots of things have changed over the past year about the way we do business. Many companies have struggled to balance the responsibilities to their company’s bottom line while also taking care of the people that count on them, their employees. This dichotomy has spurned a growing need for more flexible employment structures, and for companies that are adapting to this need, huge benefits are being reaped. Join startup consultant and sales... [...]

Pay-per-click advertising offers you many advantages such as you only pay for the visits you receive, right targeting, and control over your advertising budget. Entrepreneur magazine contributor Imran Tariq has shared a four-step process to help you implement pay-per-advertising. He says, “Consumer spending comprises 70 percent of the economy. Sellers, distributors and marketers face lucrative opportunities to sell in-demand goods and services. A quick and effective way to get conversions is pay-per-click (PPC) advertising, although there are risks to avoid. Here’s how businesses can... [...]

A large number of vendors, marketers, and merchants (aren’t they all the same thing?) are offering sales for Black Friday, some sales continuing through next week. Here are a few. We will have more tomorrow. Wealthy Affiliate The Wealthy Affiliate site is dedicated to teaching and supporting people who are beginning an affiliate marketing career. They have a free “Starter” membership as well as higher-level memberships. Their Black Friday sale is for a significant discount on their premium memberships. It starts on Black Friday and continues through Cyber Monday. Wealthy Affiliate... [...]

Digital Marketing Depot is hosting a webinar ‘Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble’ on Thursday, December 3 at 1.00 pm EDT. The DMD team says, “The story of 2020 is nearly complete. A year that brought unprecedented change has left marketers facing what could be an equally uncertain 2021. With additional challenges, such as the deprecation of the third-party cookie, marketers are now looking to future-proof their strategies with a renewed focus on consumer identity. No matter what changes the new year will bring, understanding... [...]

Rank Ranger has published the new episode of the In Search SEO Podcast titled ‘Is Amazon Targeting SMBs with Search Ads?’ featuring Jason Dodge. Mordy Oberstein says, “Jason Dodge joins the podcast to share his discovery around Amazon’s use of Search Ads to compete with SMBs: How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways What Amazon’s paid search strategy implies about the overall direction of the platform How Amazon’s use of search ads might impact competitor’s ad budgets negatively “. Is Amazon Targeting... [...]

SEMrush is hosting a webinar ‘How to Use Competitor Analysis for Your Marketing Strategy’ on Tuesday, December 1 featuring Tristam Jarman and Aaron Dicks. The SEMrush team says, “In the current online marketing landscape, it’s not enough to rely on channel-specific intelligence to run a single-channel activity such as PPC advertising, or solely SEO techniques. This is where competitor analysis can become the key source of market and competitive intelligence. Join Aaron Dicks, Managing Director of Impression, as he shares how his agency uses competitive intelligence data to inform... [...]

SEMrush contributor Erika Varagouli has published an article highlighting 10 best link building tools for 2020. She says, “When it comes to running a link building campaign, using the right tools can make your life a lot easier. While there are hundreds of link building tools marketed to SEOs, the most effective ones help you streamline the process to remove the need to carry out what would otherwise be manual tasks. In this guide, we’re going to dive deep into 10 link building tools that you need to know about, as well as sharing a bonus list of five Chrome extensions that you... [...]

Not all Black Friday and other holiday specials are for mobile phones and TVs. Some are for various tools you can use to build your business. Here are some Amazon offers we found that you may want to consider for your own business. They may help make 2021 a better year for you. We will have additional offers from other companies tomorrow. Bwfore looking at the product offerings, Amazon is offering you a free Amazon Business account. It has advantages over the personal account you probably have been using. Check it out here: Create an Amazon Business Account Now to the products that are on sale. Software Adobe... [...]