PPC campaigns can help your e-commerce business to escalate sales. With this, you can also drive more visitors to your website. Pure Visibility’s Katie Gerweck has published a comprehensive article on getting started with e-commerce PPC. Gerweck says, “There are three main steps to successfully running e-commerce PPC campaigns: picking and setting up your e-commerce platforms, setting up tracking, and determining the success of your campaigns. 1. Pick your e-commerce PPC platforms There are multiple platforms you can use for e-commerce PPC. Two of the most popular... [...]

You know that building your mailing list is the key to a durable inline business. Selling a single product to a customer will not build a business for you. You need to build a relationship, not just sell a product.     List Genius, by Rob Ainge, solves this cluster of problems for you. It builds your list, builds relationships and all the while, it sells products. Here’s how it works: 1. You are getting a lead magnet, a product you can give away to build your list (and see #3 below). Offer it to anyone who subscribes to your list. 2. You are getting a complete collection of 6 months’... [...]

Search Engine Journal is hosting a webinar ‘Increase PPC Campaign ROI with Call Tracking & Conversation Intelligence’ on Wednesday, November 18 at 2.00 pm ET. The SEJ team says, “If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy for the year ahead. For instance, in 2021, mobile devices alone will influence more than $1.4 trillion in local sales. With markets diversifying and competition not being limited by physical geography to encroach on your search space, you must build... [...]

  E-learning has been around for a while, but it has been boosted by the pandemic because people don’t like the idea of getting in a classroom with 20-30 other people; just too dangerous, so people learn from their own space at home or in an office, using online lessons. There is an opportunity for you to participate in this growing trend by creating an e-learning platform where you offer courses to the general public or, possibly, courses targeted at a smaller niche population, such as courses on decorative crafts, automotive repair, cooking, Yoga, etc. You might develop authority... [...]

Split testing helps you to conduct controlled, randomized experiments with the goal of improving a website metrics. You can use split tests to improve clicks. VWO’s Astha Khandelwal has published ‘A Practical Guide to Split Testing’. Khandelwal says, “To formally quote the definition of split testing, it is the method of conducting controlled, randomized experiments with the core objective of improving a website metric. These could be overall business conversions, click-through-rates, number of purchases, form completions, and more. Let’s get in-depth to fully understand... [...]

Search engine optimization is key to your business growth. It helps you to enhance your online reach and convert more prospects into customers. Search Engine Journal’s Greg Jarboe has shared three SEO tactics to focus on in 2021. He says, “Now is the time for all of us to reboot our SEO strategies to respond to the dramatic shifts in consumer intent caused by the pandemic as well as to prepare for Google’s Page Experience update in 2021. There are three basic steps to this SEO process: Use Google Analytics and Search Console to evaluate your site’s current presence in... [...]

Advertising on Google is one of the best ways to enhance your online reach and promote your products and services to the target audience. But with the right tactics, you can advertise your business at a lower cost. SEMrush contributor Rob Watson has shared five ways to help you control your Google ad costs. Watson says, “In this guide, I will run through the process of getting started with a Google Ads PPC campaign so you can boost your digital marketing efforts in a surprisingly cost-effective way. Here’s what we’ll cover: Define Your Google Ads Goal Identify Your 3 Critical Business... [...]

HubSpot has published a new guide called ’37 Tips for Social Selling on LinkedIn’ to help you make more sales on LinkedIn. The HubSpot team says, “In a world where 90% of decision makers don’t respond to cold outreach, you need a way to engage leads in a way that’s helpful to both them and you. LinkedIn is a phenomenal tool to engage with new contacts and build relationships before attempting to make a sale. It’s time to master this and become an A+ social seller. Download this free guide and receive 37 tips for becoming a great LinkedIn social seller – for... [...]

Vertical Leap’s Marie Sinclair has published a new podcast episode ‘How to identify a problem with your SEO’. She says, “In this episode we help you with how to identify a problem with your SEO. Leading the conversation are two of our highly experienced and knowledgeable SEO specialists at Vertical Leap, Ben Jayston and Stuart Clark. We discuss: What is classed as a problem? How you identify a problem What can cause it? When a problem is not a problem How to fix it”. How to identify a problem with your SEO Vertical Leap  [...]

Quick Sprout’s Lars Lofgren has published a list of seven best WordPress web hosts for 2020. He says, “We’ve gone through all the hosts and ranked the best options available for WordPress—including providers WordPress itself recommends. (If you need it, there’s more on how WordPress hosting works later in this post.) The Top 7 Best WordPress Web Hosts for 2020 Bluehost – Best for beginners Hostinger – Best low cost web host WP Engine – Best for pro users Liquid Web – Best for power users Siteground – Best features Flywheel – Best for freelancers and agencies Kinsta –... [...]