Sixty-eight percent of all online experiences begin with a search engine. In other words, it doesn’t matter if you’re a tiny startup in a niche industry or a global conglomerate like Amazon, ranking on search engine results pages (SERPs) is important if you want to get any online traffic. This post will discuss SEO basics, not enough to make you an expert, but enough to get you started. So, how do you boost your traffic from search engines? The best way is through a method commonly referred to as search engine optimization or SEO. What is SEO? In a nutshell, SEO is the process of optimizing... [...]

Marketing Syrup’s Kristina Azarenko has published popular SEO posts from different popular blogs and websites. She says, “2020 is ending (yay?). No matter what has happened, there has been a lot of great information in the SEO industry. I decided to keep the tradition of posting the best resources that I did in 2018 and 2019. So welcome the best resources of 2020! Firstly, I’ll share the articles and videos recommended by other SEOs when I asked them on Twitter. LARGE SITE OWNER’S GUIDE TO MANAGING YOUR CRAWL BUDGET by @googlesearchc Recommended by @Aleyda Solis: “The first... [...]

Search Engine Land’s Barry Schwartz has published a video ‘Importance of Blending SEO with Other Digital Marketing’ featuring Joe Beccalori. Schwartz says, “In part one with Joe Beccalori of Interact Marketing we spoke about the diminishing value of the organic SERP, so in part two we talk about how to tweak more about organic search by blending it with other digital marketing techniques. We first went over how the SEO competitive landscape in almost all niches were virtually not existent but now, it is all super saturated and competitive, even in really small niches. We... [...]

Fast Company contributor Michael Grothaus has published a list of 30+ smartphone apps you should delete before 2021. He has compiled a list of apps stress you out and tamper with your privacy. He says, “Here’s a starter list of apps you may want to consider leaving behind with 2020 so you can start the new year off with a digital life that is more healthy, fulfilling, and economical. APPS THAT ARE THE NEW BIG TOBACCO When it comes to 2020, it’s fair to say the tech industry had a hard year. Yes, the tech giants made some serious bank off our lockdown lives, but they also received more... [...]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘Setting Your SEO Strategy’ featuring Cassie Dell. Episode Overview Join host Ben as he continues SEO Workflow Week with Searchmetrics’ Client Success Manager Cassie Dell to talk about how to correctly establish your SEO strategy. Together they review the strategy setting process and how to communicate its value in the organization. Determining and focusing on specific issue areas with your strategy is key to its effectiveness. If you have a strong technical foundation, you can focus on content and optimizing... [...]

Podcast publishing is a great way to reach your target audience and capture their interest to promote your products and services. Entrepreneur magazine contributor Baruch Labunski has published an article highlighting the 10 commandments of podcasting success. He says, “As you’re searching for just the right microphone, though, there are 10 “commandments” that will help you set up your podcast for success. 1. Thou shall not do it for the money At least not directly. According to Castos, not only do most podcasts not make any money, but most of them also actually end up costing money... [...]

Want help in preparing the script for your next marketing video? The new video from Social Media Examiner ‘How to Script Videos for Social Media in 5 Steps’ will help you do it. The SME team says, “Do you create videos for Facebook and Instagram? Wondering how to get more people to pay attention to your videos in the news feed? Social video expert Matt Johnston shares a five-step system for using text overlays to optimize your video for views and engagement in the Facebook or Instagram feed. You’ll discover how to use easy to read copy to enhance video and draw viewers to watch... [...]

Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Google Analytics 4: What Marketers Need to Know’ to help you better understand the new Google Analytics 4. The SME team says, “Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io. You’ll discover how Google Analytics... [...]

Social Media Examiner has published a new video ‘Facebook Brand Safety Tools: A Complete Walkthrough for Marketers’ to help you learn about the Facebook brand safety tools. The SME team says, “Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values? Facebook marketing expert Tara Zirker explains how to use Facebook’s Brand Safety tools to control where your Facebook ads appear. Find out how to set your Inventory Filter level, and how to use Topic Exclusions to stop your Facebook ad from appearing in specific types... [...]

Search Engine Land contributor Barry Schwartz has published a new video ‘The Diminishing Value of Organic’ featuring Joe Beccalori. Barry says, “In this week’s video interview, I spoke with Joe Beccalori, the CEO of Interact Marketing, about how SEO has changed over the years. Joe explained that with the changes to the search results page, the value of organic search has diminished and now you need to blend your organic search efforts with other forms of digital marketing in order to get your best bang for your SEO buck. At the start of the video we also spent some time about... [...]