Instagram guides are designed as a way to create single resources around any specific topic or product. With Instagram guides, you can reach out to the target groups to promote your products and services.

Social Media Examiner’s Jenn Herman has published a five-step guide to creating Instagram guides for your business.

Herman says, “Instagram guides are individual albums or groups of content collected into a single resource. Instagram guides allow you to group a mix of educational content, product information, team insights, behind-the-scenes looks, and more into relevant categories. This makes it easy for your audience to quickly find and view those posts, rather than scrolling through all of your content.

Whether you’re a B2C or B2B brand—or anything else for that matter—there are plenty of creative ways you can use Instagram guides to gather and group content that best serves your audience.

#1: Set Up an Instagram Guide

If the idea of guides sounds exciting, you can follow a few quick steps to get started creating your own.

From your Instagram profile, tap on the + icon in the upper-right corner and select Guide from the Create New pop-up menu”.

How to Create Instagram Guides: Step-by-Step Setup

Social Media Examiner

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