Strategies to Make the Google Algorithm Work for You
Content Marketing Institute contributor Jodi Harris has published an article highlighting some useful strategies to make the Google algorithm work for you.
She says, “In a recent conversation with CCO magazine, Paxton explains Google’s latest moves and outlines an approach to help you deliver the kinds of content experiences searchers want to click.
Google’s page experience update is a non-issue
Google will measure a set of three additional ranking signals (i.e., its Core Web Vitals) as part of its latest page experience update:
- Largest Contentful Paint (LCP) – how long it takes the biggest element or piece of content on your page to load. Google sets the standard at 2.5 seconds or less. If your website doesn’t load quickly, you could see a decrease in rankings.
- Input delay – how long a site takes to respond to a visitor’s tap or click on an element. It needs to be less than 100 milliseconds”.
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