TopRank Marketing’s Lane Ellis has published an article highlighting 12 top b2b SEO trends & predictions for 2021.

He says, “The search marketing landscape has always been one of rapid changes, and keeping up-to-date with ever-shifting SEO machinations and technical search intricacies can be more than a full-time job for top B2B SEO professionals. Luckily, for 2021 we’ve got a wealth of SEO insight from 12 of the world’s leading search subject matter experts that you can use to hit the ground running as a new year of search unfolds.

Let’s jump right in and see how top search marketing practitioners expect 2021 to change the way we do business, and why it could quite likely be a groundbreaking year for search.

1 — A Greater Understanding of Search Intent

Barry Schwartz
Barry Schwartz
CEO, RustyBrick
Founder, Search Engine Roundtable

In 2020 we really saw advances in search engines understanding queries better and the content on the page — i.e. BERT (bidirectional encoder representations from transformers) is now used in all queries. This is helping Google, as I wrote last year, in understanding voice queries and responding to those queries but also in serving better results”.

12 Top B2B SEO Trends & Predictions for 2021

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