Are You Making These Inbound Marketing Mistakes?
Inbound marketing technique refers to the concept of drawing customers to products and services via content marketing, social media marketing, and search engine optimization.
IMPACT’s Kevin Phillips has published an article highlighting
He says, “Let’s talk about some of the most common inbound marketing strategy mistakes I’ve seen over the last few years so I can help you prevent making them yourself. (And don’t worry, no outpatient surgery required like my little “mistakes”.)
1. Focusing solely on keyword research
The most disastrous inbound marketing mistakes I’ve seen happen during the planning phase.
If you’re trying to bring organic traffic to your website, you have to optimize your content for search engines. To get found online, you need articles that answer questions people type into search bars.
The biggest blunder I see marketers make during planning, however, is that they focus primarily or solely on keyword research.
I too love using keyword research tools like SEMrush to find keywords I want to rank for. They’re a great launching point for developing a strategy”.
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